Identity
Iconography
Icons name our services and concepts at a glance. Drawn from Lucide at a 1.5px stroke, in Coral — match an icon's size to its adjacent type, never larger than the headline it supports.
Filled backgrounds
Soft coral circular fills remain the default for service grids and decks — they improve scanability when icons sit in a matrix. For dense UI, inline lists, or minimal layouts, drop the fill and use the stroke alone. Do not invent new colored shapes behind icons.
Default · with fill
Finance & Accounting
Operations
Human Resources
Allowed · stroke only
Finance & Accounting
Operations
Human Resources
Business Process Optimization
Our six areas of focus.
Finance & Accounting
Operations
Human Resources
Marketing & Communications
Information Technology
Leadership
Employer of Record
Employer of Record
Onboarding
Research
Contingent Workforce
Other
Partnership
Nonprofit
The caret bullet
The coral caret from the wordmark doubles as the brand's bullet and favicon — a small mark of elevation. Use it in place of a plain dot for branded lists.
Caret mark · favicon- Strengthen the people
- Sharpen the process
- Equip the technology