Identity · Video
Video
Motion carries the brand the same way the page does — warm, candid, in motion, quietly confident. These are the specs and templates to shoot and edit against.
Specs
Frame rate
24fps cinematic · 30fps social/web
Resolution
1080p deliverable minimum · 4K capture preferred
Durations
6s bumper · 15–30s social · 60–90s explainer · 3–5min case study
Aspect ratios
16:9 web/YouTube · 1:1 feed · 9:16 Stories/Reels/TikTok · 4:5 IG feed
Color grade
Match photography native treatment, consistent across a series
End card
- • 2-second hold, minimum.
- • Logo centered on Ink; no watermarks elsewhere in the cut.
- • Optional coral glow, kept subtle.
- • End card only — never a persistent bug/logo overlay.
Lower third
Dr. Amara Bello
Executive Director, Rivertown Collective
- • Hanken Grotesk Medium, Ink (or white) text.
- • 60% Bone bar, lower-left.
- • Two lines max — name, then role.
Captions
We leave you stronger than we found you.- • Burned-in or SRT — always provide captions.
- • Hanken Grotesk Regular.
- • White with an Ink outline, or a full Bone bar.
Music
Instrumental
No vocals competing with narration.
Warm tempo
Unhurried, human — never frantic.
No generic beds
Avoid stock corporate-uplift loops.
B-roll
Do
Hands at work, mid-task
Process and craft — the real thing happening.
Do
Natural light, slow push-ins
Calm, deliberate camera movement.
Do
Faces engaged, not posed
Candid attention on the work.
Don't
Fast zooms, shaky handheld
Frantic energy reads as anxious, not confident.
Don't
Stocky boardroom clichés
Handshakes, skylines, generic “teamwork”.
Don't
Corporate-generic music beds
Use warm instrumental, never stock-uplift.
Direction cards
Shoot-ready one-pagers — hand to any vendor so a photo or video shoot can run without follow-up questions.
