Foundations
Terminology
The words we use for our own things — spelled and capitalized consistently. Filter to find a term fast.
Business Process Optimization (BPO)
In reference to: Our services
Focus on mission-critical work and evolve and elevate your organization with a sustainable strategy and solutions to improve day-to-day operations, utilizing our six areas of focus.
- ▸Always capitalize the first letter of each word when using the full term.
- ▸Introduce the acronym with the full term first, then the shortened version in parentheses: Business Process Optimization (BPO).
Consultant Partner
In reference to: Members of the UpRys team helping a client
Called from the Consultant Partner Bench and assigned to help a client with their expertise.
- ▸Always capitalize the first letter of each word when using the full term.
Consultant Partner Bench
In reference to: Where to find someone to help a client's need
A team of the best in our six functional areas, waiting to be assigned to help with a client's specific need.
- ▸Always capitalize the first letter of each word when using the full term.
Principal Consultant
In reference to: Members of the UpRys team
A consulting professional who helps lead one of the six areas of expertise within the Business Process Optimization service.
- ▸Always capitalize the first letter of each word when using the full term.
Employer of Record (EOR)
In reference to: Our services
Services designed to help manage a client's workforce of non-traditional employees — including contract workers, freelancers, interns, retirees or alumni, and staff for special projects.
- ▸Only capitalize if it is the first word of a sentence.
- ▸Introduce the acronym with the full term first, then in parentheses: Employer of Record (EOR).
Joint Analysis and Modeling Session (JAaM Session)
In reference to: Taking a look at the client's needs and developing next steps
A no-cost meeting for the client with UpRys to take a deeper look and discover the client's needs, in order to create a strategic plan and solutions.
- ▸Only capitalize if it is the first word of a sentence.
- ▸Introduce the acronym with the full term first, before the word Session: Joint Analysis and Modeling (JAaM) Session.
- ▸When using the acronym, lowercase the word “and” and capitalize Session: JAaM Session.
Finance & Accounting
In reference to: One of our six BPO areas of focus
Ensures the organization is on the path to success by streamlining key finance and accounting processes to enhance opportunities and build sustainability.
- ▸Always capitalize the first letter of each word, with an ampersand.
Operations
In reference to: One of our six BPO areas of focus
Developing and implementing processes and systems to manage the organization's teams and budgets accordingly.
- ▸Always capitalize.
Human Resources
In reference to: One of our six BPO areas of focus
Building and retaining high-functioning teams — talent management, people operations, and growth opportunities that keep the mission from depending on a few overextended leaders.
- ▸Always capitalize the first letter of each word.
- ▸Do not abbreviate as HR in formal brand materials unless space is constrained.
Marketing & Communications
In reference to: One of our six BPO areas of focus
Evaluating the organization's current marketing activities, leveraging available resources, and aligning messaging with the organization's overall goals and direction.
- ▸Always capitalize the first letter of each word, with an ampersand.
- ▸Do not abbreviate (i.e., MarCom).
Information Technology
In reference to: One of our six BPO areas of focus
Equipping the organization for the future by spelling out what investments are necessary to remain resilient and competitive in a continually challenging marketplace.
- ▸Always capitalize the first letter of each word.
- ▸Do not abbreviate (i.e., IT).
Leadership
In reference to: One of our six BPO areas of focus
Building a high-functioning leadership team with a clear path to success and properly structured organizational goals.
- ▸Always capitalize the first letter of each word when using the full term.
UpRys
In reference to: The company name
Always capital U and capital R, lowercase rest.
- ▸Never “Uprys”, “UPRYS”, or “up-rys”.
Capitalization
Page titles
Title Case
“Voice & Tone”, “Brand & Mission”
Buttons & labels
Sentence case
“Request the partner pack”, “Show toast”
Eyebrows
UPPERCASE
Tracked, used for section labels
Color names
Capitalized
Ink, Bone, Coral — proper brand names